Content marketing is the art and science of telling stories to increase engagement with a target audience that will help you grow your business.
The question is, how can this style of marketing help you sell a house or apartment, or find the next rental to add to your rent roll?
Purchasing property is the biggest acquisition most of us ever make. As agents – because we work in the field every day – we forget what a high risk and scary transaction selling and buying can be. Sellers and buyers feel vulnerable and want information to help them avoid mistakes and make good decisions.
Data from CoreLogic about the changing expectations of property sellers and buyers shows that now more than ever before, clients are looking to have a relationship with a real estate agent that they can trust. That trust is created by understanding the value an agent delivers. Without that trust, sellers will focus on price and seek to haggle you down on commission.
As an agent, you have a lot of information to share that can alleviate the stress around buying, selling and renting property. You probably just find writing it hard or don’t have time to do it consistently. That’s why Real Content has produced hundreds of articles for you to share with clients and prospects.