Segmenting your database into sellers and buyers is one of the most powerful ways to make content marketing work for you. It will help you identify the right information that will resonate with your audience.
Relevancy is key in content marketing so prioritising your audiences will ensure you get the biggest bang for your buck.
The above articles, plus many more, are all available for you through Real Content. You should use to add your own thoughts and local context so the message really hits home with your clients and prospects.