Content marketing is a longer-term marketing strategy that seeks to build relationships by delivering helpful and useful content to your clients and potential clients.
Its primary focus is to provide information that is relevant and insightful that helps your client solve problems and answer common questions. This builds trust making them more likely to choose you, while at the same time, providing you with useful insights into their motivation and readiness to act.
Content marketing differentiates you as an agent by providing opportunities to share your expertise, advice and ideas that property sellers and buyers will appreciate.
Real Content has produced over a hundred articles focused on the property market to help you deliver these messages – and many more. They’re written in the voice of a real estate agent or mortgage broker and can be edited to suit your needs.